Talent Insights: Britton Bloch’s guide to shaping talent strategies for a dynamic workforce

The vice president of talent acquisition strategy and head of recruiting at Navy Federal Credit Union shares strategies for leveraging technology and cultivating inclusive cultures.

Chief Talent Officer’s “Talent Insights” series is dedicated to sharing the insights and expertise of influential talent executives. In this Q&A series, we garner strategic insights, innovative approaches and challenges overcome from C-suite talent and HR executives, chief talent officers, chief people officers and more who are shaping the future of talent management.

What initially drew you to a career in talent management, and how have your experiences in the field evolved over the years?

My interest in talent management was sparked by a deep-seated passion for helping people find the right opportunities to grow and succeed. Early in my career, I was drawn to shaping organizational cultures and seeing firsthand how the right talent can drive a company’s success. My passion was solidified during my tenure at Fifth Third Bank, where I saw the transformative power of strategic talent acquisition and management.

My journey in talent management has been a dynamic one, shaped by my experiences in various organizations such as Marriott, IBM, USAA and Navy Federal Credit Union. Initially, my focus was on recruitment and finding the right fit for specific roles. However, as the field evolved, so did my approach. I began to see the broader picture – how talent acquisition is intertwined with organizational design, culture and long-term strategy.

At Marriott, I learned the importance of aligning talent strategies with business goals to enhance customer experience and brand reputation. My time at IBM introduced me to the critical role of technology and data analytics in talent management, a lesson that has since become a cornerstone of my strategy. At USAA, I focused on fostering a culture of inclusivity and diversity, recognizing that diverse teams drive innovation and better decision-making.

Currently, at Navy Federal Credit Union, I am leveraging my extensive experience to lead a holistic talent acquisition strategy that focuses on attracting top talent and retaining and developing them through robust mentoring programs and continuous learning opportunities. Integrating technology and data analytics has been pivotal in driving efficiency and effectiveness in our processes, ensuring we stay ahead in a competitive market.

My journey in talent management has been one of continuous learning and adaptation. Each organization and role has added a layer of insight, shaping me into a strategic advisor who understands the nuanced interplay between talent, culture and business success.

“Authenticity is your greatest asset, and being true to yourself is what will set you apart and make you a valuable cultural asset to any organization.”

What core values and principles do you believe are essential for building a positive and inclusive company culture?

Building a positive and inclusive company culture hinges on several core values and principles, emphasizing diversity, equity, inclusion and belonging, wholehearted leadership and authenticity.

A genuinely inclusive culture begins with a steadfast commitment to DEIB. Diversity brings a wealth of perspectives, experiences and ideas that drive innovation and resilience. Equity ensures all employees have access to the same opportunities and resources, fostering a sense of fairness and justice. Inclusion goes beyond representation to ensure that every voice is heard, valued and respected. Belonging is the culmination of these efforts, creating an environment where employees feel a deep sense of connection and purpose within the organization. By embedding DEIB into our core values, we cultivate a culture that celebrates differences and leverages them as strengths.

Whole heart leadership is about leading with empathy, vulnerability and courage. Leaders who embrace this approach create a safe space for employees to express themselves, take risks, and grow, fostering a sense of security and support. Empathy allows leaders to understand and address the needs and challenges of their team members. Vulnerability fosters trust and openness, demonstrating that it’s okay to make mistakes and learn from them. Courage inspires action and resilience in the face of adversity. Wholehearted leaders are not only role models but also enablers of a supportive and nurturing environment where employees can thrive both personally and professionally.

Authenticity is the cornerstone of a positive company culture. When individuals are encouraged to bring their whole selves to work, it fosters an atmosphere of trust and mutual respect. Authenticity involves being honest, transparent and genuine to one’s values and beliefs. It means creating an environment where people feel comfortable sharing their ideas, feedback and concerns without fear of judgment or reprisal. An authentic culture not only promotes genuine connections and collaborations, but it also drives engagement and commitment among employees, making them feel more connected and engaged in their work. It also reinforces the organization’s integrity and credibility internally and externally.

A positive and inclusive company culture is built on the foundation of DEIB, wholehearted leadership and authenticity. These values and principles enhance employee satisfaction and retention and drive organizational success by creating a vibrant, dynamic and cohesive workforce. Committing to these core values can build a culture where every employee feels valued, empowered and inspired to contribute their best.

Can you share a significant challenge you’ve faced as a talent leader and how you successfully navigated through it?

Technology optimization is crucial in transforming talent acquisition and management. It ensures exceptional experiences for candidates and critical stakeholders while maximizing team capacity and streamlining processes. Ancillary technology needs to constantly evolve, requiring vigilant environmental scans, budget considerations and cross-functional partnerships. Optimization presents a significant challenge, particularly given the time sensitivities involved.

Optimizing technology allows us to provide a seamless and engaging candidate experience. Advanced applicant tracking systems (ATS) and AI-driven platforms can personalize interactions, making candidates feel valued and informed throughout the hiring process. For instance, AI chatbots can provide real-time responses to candidate inquiries, schedule interviews, and offer timely updates, reducing anxiety and enhancing engagement. Additionally, virtual reality and augmented reality can create immersive job previews, giving candidates a realistic view of the role and the company culture, leading to a better fit and higher satisfaction.

Key stakeholders, including hiring managers and executives, benefit significantly from technology optimization. Real-time dashboards and analytics tools provide valuable insights into hiring metrics, diversity statistics and candidate pipeline status. This transparency enables stakeholders to make data-driven decisions, track progress against goals and address potential bottlenecks promptly. Automated workflows and integration with collaboration tools streamline communication and feedback loops, ensuring stakeholders are always aligned and informed, ultimately enhancing decision-making and efficiency.

Technology can significantly enhance the capacity of talent acquisition teams by automating repetitive and time-consuming tasks. AI-powered sourcing tools can scan vast databases and social media platforms to identify and engage potential candidates, freeing recruiters to focus on strategic activities like relationship building and candidate assessment. Machine learning algorithms can reduce the time spent on initial resume screening. By leveraging technology, teams can handle higher volumes of work without compromising quality, allowing them to scale their efforts effectively.

Optimizing technology streamlines end-to-end recruitment processes, making them more efficient and cost-effective. Integrated platforms that connect ATS, CRM and HRIS systems ensure a smooth flow of information and eliminate data silos. Automation of administrative tasks, such as offer letter generation and background checks, reduces manual errors and speeds up the hiring process. Moreover, predictive analytics can forecast hiring needs and trends, enabling proactive talent pipeline management and resource allocation. Process optimization also includes leveraging video interviewing and online assessment tools, which expedite the hiring process and provide a more flexible and inclusive approach to candidate evaluation.

Technology optimization is a game-changer in creating exceptional candidate and stakeholder experiences, maximizing team capacity, and streamlining processes and operational efficiencies. By adopting and continuously improving advanced technologies, we can ensure that our talent acquisition strategies are effective, agile, and responsive to the evolving needs of the business and the workforce. This commitment to technological excellence positions us as a forward-thinking organization that values innovation and operational excellence.

What strategies have you found most effective in attracting and retaining top talent in competitive industries?

Attracting and retaining top talent in competitive industries requires a multifaceted approach focusing on exceptional candidate experiences, a strong employer brand, a compelling employer value proposition, market analytics and leveraging advanced technology.  

Creating a seamless and engaging candidate experience is paramount. This begins with a user-friendly application process and extends to personalized communication throughout the hiring journey. Implementing AI-driven platforms and chatbots ensures timely responses to candidate inquiries, scheduling efficiency, and regular updates. Additionally, leveraging virtual reality for immersive job previews allows candidates to experience the role and company culture firsthand, resulting in better candidate fit and satisfaction.

A robust employer brand distinguishes your company in a competitive market. This involves showcasing the company’s culture, values and employee experiences through authentic storytelling across various platforms. Engaging content such as employee testimonials, behind-the-scenes videos, and thought leadership articles can effectively communicate what makes your organization a great workplace. Consistency in messaging across all touchpoints reinforces the brand and attracts candidates who align with your values.

A compelling EVP clearly articulates the unique benefits and opportunities your company offers employees. This includes career development paths, work-life balance initiatives, competitive compensation packages and a supportive work environment. Regularly reviewing and updating the EVP based on employee feedback and market trends ensures it remains relevant and attractive. Communicating the EVP consistently during the recruitment process and throughout the employee lifecycle reinforces its value and helps retain talent.

Market analytics provide valuable insights into talent trends, competitive salary benchmarks and candidate behavior. Utilizing these analytics helps tailor recruitment strategies to target suitable talent pools. By understanding where top talent is located, what they value in a job, and how they engage with potential employers, you can optimize your sourcing strategies and stay ahead of competitors. Analytics also aid in identifying skills gaps and forecasting future talent needs, allowing for proactive talent pipeline management.

Technology is critical in attracting and retaining top talent. Implementing advanced applicant tracking systems (ATS) and customer relationship management (CRM) tools streamline recruitment processes and improve efficiency. For example, AI-powered sourcing tools can identify and engage passive candidates, while integrating video interviewing and online assessment tools can enhance the candidate experience by providing a flexible and inclusive evaluation process. Technology also facilitates remote work options and virtual onboarding, which are increasingly important in today’s job market.

Attracting and retaining top talent in competitive industries requires a strategic approach integrating exceptional candidate experiences, a strong employer brand, a compelling EVP, market analytics and advanced technology. Organizations can build a resilient talent pipeline and ensure long-term success in a competitive landscape by continuously refining these strategies and staying attuned to market trends.

How do you balance advocating for employees’ needs while aligning with your company’s business objectives?

Balancing the advocacy for employees’ needs with aligning to the company’s business objectives is a nuanced task that requires a strategic approach and empathetic leadership.  

The first step is to understand both employee needs and business objectives deeply. This involves regular communication with employees to understand their aspirations, concerns and feedback. Similarly, it requires a clear grasp of the company’s goals, vision and strategic priorities. By identifying the common ground between these two areas, I can align initiatives that support employee well-being with those that drive business success. For instance, professional development programs can enhance employee satisfaction and simultaneously build skills critical for achieving business objectives.

Transparent and open communication channels are essential. Creating forums where employees can voice their needs and concerns without fear of reprisal helps build trust. Regular town halls, surveys and one-on-one meetings effectively capture the workforce’s pulse. On the other hand, keeping employees informed about business goals, challenges and changes ensures they understand the bigger picture and how their roles contribute to the company’s success. This mutual understanding fosters a collaborative environment where employee advocacy and business alignment coexist.

Flexibility is crucial in balancing employee needs with business goals. This includes flexible work arrangements, customized career paths and tailored benefits packages. The company can maintain high levels of engagement and productivity by providing options that cater to diverse employee needs, such as remote work or flexible hours. These policies also enable the company to attract and retain top talent, essential for meeting business objectives.

Using data and analytics to inform decision-making helps in balancing these priorities effectively. Employee feedback, performance metrics and engagement surveys provide insights into what employees value and how various initiatives impact their satisfaction and productivity. Similarly, business performance data highlights areas where talent strategies need to be aligned with business goals. By leveraging this data, I can develop evidence-based strategies that address employee needs while supporting business outcomes.

A culture that values respect, inclusivity and collaboration naturally aligns employee and business interests. Employees who feel respected and included are more likely to be engaged, productive and committed to the company’s goals. Promoting such a culture involves:

  • Recognizing and celebrating diversity.
  • Ensuring fair and equitable treatment.
  • Fostering a sense of belonging.

This cultural foundation helps in reconciling individual needs with collective business objectives.

Balancing these priorities is an ongoing process that requires continuous feedback and adaptation. Regularly reviewing and adjusting policies, programs and strategies based on employee feedback and business performance ensures that both needs are met effectively. This iterative approach allows flexibility to respond to changing circumstances and emerging trends, maintaining a dynamic balance between advocacy and alignment.

What leadership skills do you prioritize and cultivate as a senior talent leader to inspire your team and drive talent initiatives?

As a senior talent leader, I prioritize and cultivate several key leadership skills to inspire my team and drive impactful talent initiatives. These skills center around wholehearted leadership, high emotional intelligence (EQ), authenticity, inclusion and belonging and grace.

Wholehearted leadership is at the core of my approach. It involves leading with empathy, vulnerability and courage. By genuinely caring for my team’s well-being and professional growth, I create an environment where they feel supported and valued. This approach encourages open communication, fosters trust, and builds a strong sense of community within the team. Wholehearted leaders are not afraid to show their humanity, which, in turn, empowers team members to bring their whole selves to work.

High EQ is essential for understanding and managing emotions—my own and my team’s. This skill allows me to navigate complex interpersonal dynamics, resolve conflicts effectively and build strong relationships. By actively listening and responding with empathy, I can better understand the needs and motivations of my team members. High EQ also helps recognize and address any underlying issues affecting team morale or productivity, ensuring a positive and collaborative work environment.

Authenticity is about being true to oneself and maintaining transparency in leadership. I build credibility and trust with my team by being genuine and honest. Authentic leaders are consistent in their actions and words, which fosters a culture of integrity and accountability. This authenticity extends to admitting and learning from mistakes, which sets a powerful example for the team. When leaders are authentic, it encourages team members to be authentic, leading to more genuine interactions and robust team cohesion.

Promoting inclusion and belonging is critical for creating a diverse and dynamic team. I prioritize creating an environment where every team member feels valued, respected, and included. This involves:

  • Actively seeking out diverse perspectives.
  • Ensuring equitable opportunities for all.
  • Fostering a culture where differences are celebrated.

By cultivating a sense of belonging, I help my team members feel connected to the organization and motivated to contribute their best work. Inclusive leadership drives innovation and creativity, as diverse teams are better equipped to tackle complex challenges.

Leading with grace involves showing compassion, humility and respect in all interactions. It means handling difficult situations and decisions with kindness and understanding. By leading with grace, I create a culture of patience and resilience where team members feel supported even in challenging times. This approach also involves giving and receiving feedback respectfully, celebrating successes gracefully, and learning from setbacks without assigning blame. Leading with grace fosters a positive, nurturing environment where team members can thrive and grow.

What game-changing advice would you offer if you could go back in time and mentor your younger self?

If I could go back in time and mentor my younger self, the game-changing advice I would offer is to embrace your authentic self and resist the pressure to conform to traditional notions of “executive presence.” Authenticity is your greatest asset, and being true to yourself is what will set you apart and make you a valuable cultural asset to any organization.

Early in my career, I felt the pressure to fit into a specific mold to be taken seriously in the corporate world. This often meant trying to emulate a stereotypical executive persona that didn’t feel natural to me. If I could go back, I would tell myself that authenticity is far more powerful than any facade. When you are true to yourself, you bring unique perspectives, ideas and strengths that no one else can offer. Authenticity fosters trust and respect among your colleagues and allows you to build genuine connections essential for collaboration and leadership.

Rather than trying to fit into an existing culture, focus on how to add to it. Your unique experiences, background and personality are invaluable contributions that can enrich the workplace. Organizations thrive when they embrace diversity of thought and experience, so don’t be afraid to bring your whole self to work. Being a culture add means you are fitting in and enhancing the culture with your distinct presence and ideas. This mindset encourages innovation and drives positive change within the organization.

The “executive presence” concept is often tied to outdated and narrow definitions of what a leader should look and act like. Don’t buy into this myth. Leadership is not about fitting a specific image; it’s about inspiring and empowering others through your actions and character. Focus on developing your leadership style that aligns with your values and strengths. Authentic leaders are more effective because they lead with conviction and integrity, which resonates deeply with their teams.

Your instincts are a valuable guide. Trust them. Whether making decisions, navigating challenges, or seizing opportunities, your intuition is shaped by your unique experiences and insights. By trusting your instincts, you are more likely to make choices that are true to your values and vision. This authenticity will not only lead to personal fulfillment but also to more genuine and impactful leadership.

Embrace a mindset of continuous learning and growth. Seek feedback, reflect on your experiences and be open to change. Authenticity doesn’t mean being static; it means being true to your evolving self. Your authenticity will deepen as you grow, and your ability to lead effectively will expand. Be curious, be adaptable, and never stop learning.

By being your authentic self, you will find greater satisfaction in your career and inspire and lead others more effectively. Authenticity is your superpower—embrace it fully.

What do you feel is currently the single biggest challenge facing talent professionals and the industry as a whole?

Today’s most significant challenge facing talent professionals and the industry is navigating the rapidly evolving work landscape while effectively attracting, retaining and developing talent in a world that has been fundamentally transformed by technology, shifting workforce expectations and unprecedented global events.

Artificial intelligence, automation and advanced analytics have revolutionized talent acquisition and management processes. While these technologies offer immense potential for efficiency and effectiveness, they also present significant challenges. Talent professionals must continuously upskill to stay abreast of technological advancements and integrate these tools into their strategies while maintaining the human touch, which is crucial for building strong candidate and employee relationships.

Today’s workforce, particularly younger generations, prioritize flexibility, work-life balance and meaningful work over traditional career incentives. The shift towards remote and hybrid work models has redefined how organizations engage with their employees. Talent professionals must create strategies that cater to these evolving expectations while maintaining productivity, collaboration and a cohesive organizational culture. This includes developing robust employee value propositions emphasizing purpose, growth opportunities and a positive work environment.

DEIB is no longer just a buzzword but a critical component of a successful talent strategy. Organizations increasingly recognize the importance of building diverse and inclusive workplaces that foster a sense of belonging for all employees. However, achieving true DEIB requires more than policy changes; it demands a cultural shift, ongoing education, and a commitment to equity at all levels of the organization. Talent professionals are crucial in driving these initiatives, ensuring that diversity and inclusion are embedded into the company’s fabric.

The COVID-19 pandemic has underscored the vulnerability of global markets and the unpredictability of economic conditions. Talent professionals must navigate these uncertainties while ensuring their organizations are resilient and adaptable. This involves strategic workforce planning, agile talent management practices, and the ability to pivot quickly in response to changing circumstances. It also means supporting employees through times of crisis and providing the necessary resources and support to maintain their well-being and engagement.

With the increasingly competitive labor market, attracting and retaining top talent is more challenging than ever. Organizations must differentiate themselves through compelling employer branding, innovative recruitment strategies, and exceptional candidate experiences. Talent professionals must leverage data and market analytics to identify and engage potential candidates proactively. Additionally, fostering a continuous learning and development culture is essential to retain talent and keep them motivated.

We’re always looking to showcase innovative tools and technologies. Can you share one tech product or platform that has significantly improved your work processes and why you find it valuable?

One tech product that has significantly improved our work processes is TalentNeuron.  

TalentNeuron provides comprehensive, real-time data on talent pools, market trends and competitive analysis. This allows us to make informed decisions based on current and predictive labor market information. We can tailor our talent acquisition strategies more effectively by understanding where the talent is, what skills are trending and how competitors hire.

The platform’s advanced search and filtering options enable us to quickly identify and engage with highly qualified candidates. With access to a vast network of professionals and in-depth market intelligence, we can reach out to potential candidates who might not be actively seeking new opportunities but fit the roles we are looking to fill perfectly. This proactive approach, which has significantly improved our sourcing efficiency, showcases our innovative and forward-thinking mindset.

TalentNeuron offers valuable data on our employer brand compared to competitors. By analyzing how we are perceived in the market, we can strengthen our employer branding strategies to attract top talent. We can also see what resonates with candidates and adjust our messaging and outreach efforts to align with their preferences and expectations.

The platform allows seamless collaboration between recruitment teams and hiring managers. Sharing insights and data directly through the platform ensures everyone is aligned on the strategy and progress. This transparency and accessibility of information streamline the hiring process and improve coordination.

TalentNeuron provides demographic data that helps us understand the diversity landscape within our industry and organization. This information is critical for setting and tracking DEIB goals. We can identify gaps in our diversity efforts and develop targeted strategies to build a more inclusive workforce.

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